Employee Departures / Exit-Branding Research
When good employees leave, relationships change. Firms face the challenge of balancing a positive relationship with future alumni, protecting their intellectual property and confidential information, and processing the emotions that come with losing a team member.
These exit-branding practices impact reputation, goodwill and recruitment but are often overlooked.
We invite you to take the following survey to help us identify current practices of CPA firms regarding voluntary departures. Results will be featured in the Summer 2017 issue of Growth Strategies from the Association for Accounting Marketing.