You’ve heard it before, but communication is the most important aspect of any successful CPA firm or accounting team. Knowing where each team member is on a project will keep you on track and under budget.
It’s no secret that clients often make purchase decisions based on rates, CPAs and accountants have a lot of competition. You’re often up against larger companies who can do the same amount of work in less time, for less cost, and at lower rates. One way to increase the value you bring to clients and the associated revenue you bring in is by providing higher level services and investing in deeper relationships.
We rented out a theatre, filled it with accountants, then asked them to give us their rating and answer a few questions about the movie. Given the depth of training in form completion, coupled with hundreds of years of combined accounting industry experience, we obtained a relevant set of ratings and opinions about the movie that are summarized here.
Your strategic plan is a great visionary document. First of all because you have one, and have taken the time to formulate where you want to steer your firm over the next 1 – 3 years. And secondly, because every owner at your firm knows what the plan is. But can it do more for you?
CPAs often shy away from business development and sales calls. Maybe it's for good reason, that stuff really can kill you!
I want my clients to feel like they’re getting white-glove service, personal attention and all of those exceptional levels of quality that I associate with my brand. I wasn’t sure sending them a link to DIY the scheduling dirty work was the right answer for me.
Client service. You do it every day. But how often do you reflect on how you serve your internal and external clients, and how you could serve them better?